Why does my business need videos? It will be used to do video lead generation for businesses who want to sell on-line. Talk about how it creates reputation, testimonials, how to videos builds brand and trust, etc. I want the reader to feel like they NEED videos ASAP! And "Why am I not doing it?"
Videos help your potential customers identify and relate to your business. A solid brand video puts a face to a name and allows an audience to see the genuine nature of your business and products. If they have confidence in your brand, that will have a huge impact on your business and that will increase the potential of that customer buying from you.
You can reach more potential customers through different social media platforms. Video is one of the most shared contents on social media. If your video can relate to your audience, the likelihood of them sharing it with others who they think will benefit from them is very high. This actually gives your message the opportunity to engage more potential customers. It conveys more information in such a short period of time. Videos are processed by the brain 60,000 times faster than text. Video is a more passive experience than reading text, it’s ugh easier for the audience to become fully immersed in what you’re conveying to them. This results in an emotional quality that’s impossible to match in the written word.
Google definitely loves videos. It is designed to get the most relevant information to the user. The more informative it deems the information or content, the more likely it will be put further up the user’s search results. They also own YouTube which is the second largest search engine available globally.
Videos let you stand out from the crowd. It’s an important part of content marketing and it’s going to become more essential. These are the facts:
90% of web consumers say that a video helps them make a decision to buy a business product or service
65% of executives who watch work-related videos visit the business website afterward
64% of people who visits a business website are likely to buy their product after watching a video.
People love watching and sharing videos. Customer testimonials are one of the most powerful marketing tools on the web. They are an assurance to your customers that you’ve done right by them. They are happy and satisfied with your product or service.
According to Hubspot, "Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. Also, 90% of customers say videos help them make buying decisions."
Currently, a lot of companies plan to increase their video marketing budget due to the opportunity to stand out from their competitors. It is one powerful marketing tool. A solid brand video acts as a means to convey your message, it is also a statement to all those potential customers out there saying that you are the solution that they’ve been searching for.
Need a video strategy for your brand? We offer a free video marketing consultation to get you started with increasing your brand and sales. Contact us for a free call.