PETER GOLD BRAND DEVELOPMENT

THE BRAND

WHAT WE DO FOR YOUR BRAND

PROJECT

  • Know your brand.

  • Build your brand.

  • Convey your brand message.

OUR GOAL

As your strategic brand partner, we will take the time to develop your messaging, connect with your audience, and offer them valuable tools and products that provide them with a clear path to growth and understanding of your brand.

OBJECTIVES

  • Strengthen the Peter Gold Brand and the Non-Profit's Identity.

  • Engage and nurture your audience. 

  • Develop a strong on-line community

  • Build a distribution network for your content.

  • Create and implement content that converts.

  • Build strategic partnerships.

  • Attract investors and donors.

DELIVERABLES

  • Brand strategy, content plan, actionable marketing items and measurable milestones

  • Development of video strategy and promos

  • Website re-do

  • PR and copy writing for all marketing materials and websites, videos

  • Social media review and management, including creation of content

  • Business/Marketing consulting to drive you toward your goals

We handle development of your brand, brand activation and maintenance of your marketing and branding.

TACTICS

  • Audit websites, marketing materials and social media sites.

  • Develop an audience/persona target.

  • Create brand guidelines.

  • Call-to-action and campaign tactics.

  • Content calendar.

  • Video and content creation.

  • Take over social media accounts.

  • Define "products" and other opportunities.

  • Create a marketing, sales and customer service system.

OUR BLACKSTONE ABBY STANDARDS

OUR GOLD STANDARD

  • Monthly retainer is $5000 per month.

  • Deliverables are planned per month with timelines and monthly reports.

  • Dedicated Account Manager and Business Developer to meet with you as needed.

  • Brand strategy, content plan, actionable marketing items and measurable milestones

  • Development of video strategy and promos

  • Website re-do

  • PR and copy writing for all marketing materials and websites, videos

  • Social media review and management, including creation of content

  • Business/Marketing consulting to drive you toward your goals

  • All promo videos for each month

OUR PLATINUM EXPERIENCE

  • Monthly retainer is $7500 per month.

  • Deliverables are planned per month with timelines and monthly reports.

  • Dedicated Account Manager and Business Developer to meet with you as needed.

  • Content creation with our visual director, all video promos per month.

  • Distribution channel development.

  • Brand strategy, content plan, actionable marketing items and measurable milestones

  • Development of video strategy and promos

  • Website re-do

  • PR and copy writing for all marketing materials and websites, videos

  • Social media review and management, including creation of content

  • Business/Marketing consulting to drive you toward your goals

All of our packages are filmed and rendered in HD, with professional sound recording and use of Sony HD/4K video equipment. We also produce all projects which means that we help to create a professional product to help you build your brand and grow your audience. We will also work with you to properly market and distribute your videos across all marketing channels. We want your project to be effective and help grow your business.

FOCUSED PR & EVENTS

  • Position as expert in raising confident children

  • Secure speaking engagements with parenting groups and events

  • Family and Kids Expos

  • Parenting OC presents the Learn & Grow Expo!

  • Los Angeles Kids Expo

  • Super Kidz Expo

  • State PTA conventions

  • Place by-lined articles in family publications

  • National Publications (i.e. Parents, FamilyFun, Family Magazine)

  • Regional Family Publications (i.e. LA Parent, Houston Family Magazine, San Diego Family Magazine)

©2020 by Blackstone Abby Productions, LLC

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